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This lesson will be available as a video walkthrough.
Duration: 30 minutes
The Psychology of Persuasion
30 min read
The Psychology of Persuasion
Understanding the psychological triggers that make people say yes. Based on Cialdini principles of influence - the foundation of every persuasive message.
The 6 Principles:
- Reciprocity - give to receive
- Scarcity - limited availability drives action
- Authority - people follow experts
- Consistency - commitment leads to action
- Liking - people buy from people they like
- Social proof - others are doing it, so should you
Video coming soon - David explains each principle with real examples.